Lane4: Our New World!

Those among you who have been on the Lane4 website in the last twenty-four hours or so might have noticed some changes. The link is here if you have not seen it. http://www.lane4performance.com/Home.html

In the central panel, you will also see a story which gives a little more  context.http://www.lane4performance.com/Lane4-extends-service-offering.html#first

Some of my veiled hints in this blog may now be making a little more sense! This is the week that Lane4 launches a broader service offer to the external market.

We have spent the last twelve months or so developing, planning and testing these ideas, encouraged along the way by clients and friends who we have bounced ideas around with. I have the responsibility of leading these business streams, which I am doing alongside my Commercial Director role. I am really enjoying the variety this brings, and fortunate to have great teams in each one of the business areas to make this possible.

The most critical part of the jigsaw has been to ensure that we can deliver the same quality in these new areas (Training, Communications and an extended Diagostics offer) that we deliver in the Consulting space. The same rigour around research-driven insight, recruitment, development, delivery quality and client service have been par for the course from the start. This doesn’t necessarily make it easy to launch a new service offer quickly into the market (we started planning these changes last August) but it will make it easier to do it right.

My favourite week on this journey so far came 3 weeks ago. In the course of the same week, we delivered the design of a performance management process to a pharmaceutical client and started to help them think through how they might land this in the business in a more engaging way (‘Diagnostics’); we kicked off the first module of a significant programme of work for a retailer with twenty cohorts in one week across the country (‘Training’); and we supported a financial services client with aligning their sponsorship to their group values (‘Communications’). We also proposed a three year plan for a sponsor of London 2012 which cuts across each area of our service offer.

Another step along the road for Lane4 as a business. It's great to finally be able to 'go live'. I'd love to hear your feedback.